SEEN IN THIS MORNING'S NATIONAL POST,
AND I'M NOT KIDDING

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And this caption:

Brad Pitt knows the travails of trying to foster socially responsible consumerism. When the actor had to choose a scent for his new line of environmentally friendly body wash for Kiehl's, he ran into a problem: "Not much biodegrades," he said. "There were only three scents to choose from. I chose aloe."

Brad Pitt -- St. Francis of Ass-hatsy.